Darwin is a boutique brand strategy firm specialized in working with mission-driven organizations to increase their impact through clarity of purpose, authentic audience connection, and compelling articulation of value.

We understand the unique needs of organizations funded through membership, donors, and public support. And while the initial value of our work might be reflected in an increase in funding, the long-term sustainable outcome is alignment between your entity’s services and your audience motivations.

Insights & Engagement

Gain a deeper understanding of who, what, and how your audience thinks, feels, and behaves.

Positioning & Messaging

Define your organization’s distinction through authentic positioning and compelling communication.

Identity & Expression

Ensure your brand reflects what you stand for through fresh and original visual and verbal cues.

Strategy & Planning

Establish the path to evolve your brand from where it is today to where you want it to be, conceptually, strategically, operationally.