Archives: Case Studies

brand situation “Liberty Media to acquire IDT Entertainment; Starz’ top premium television service to join with IDT’s animation and live action production and home entertainment distribution business. Combined company will product content for all distribution platforms.” – May 16, 2006 When this big announcement was made in the spring of 2006 it signaled the possibility […]

brand situation In 2009, Colorado Public Radio sought to update its brand’s position and identity in the Colorado market place to better reflect its unique value, both to listeners and underwriters. Part of the challenge facing CPR was its prior establishment of each station as a separate and distinct brand. Using station call letters and […]