blog posts - Brand Innovation

KODAK: A Case for Brand Evolution

November 2, 2012

A few days ago, as I was seated in the dentist chair anxiously awaiting the doctor, I found myself staring at a framed cover from a 2003 local lifestyle magazine. The issue featured...

THE ROLE OF INTUITION IN AN EVER-CHANGING MARKETPLACE – AKA: Gut-Based Marketing

October 31, 2012

This article was first published as a guest post on Prall Marketing’s “The Big Itch” on April 17, 2012. Webster’s defines intuition as “the immediate knowing of something without the conscious use of...