articles - Brand Positioning

TELLING YOUR BRAND STORY IN SOCIAL MEDIA

September 15, 2012

Facebook, Twitter, Tumblr, Pinterest , etc. You’ve got your audience’s attention, now what? I’m often asked my professional opinion about if, when, and how a brand should incorporate these various not-so-new-anymore engagement vehicles...

5 TIPS FOR ADAPTING IN TODAY’S MARKETING ENVIRONMENT

January 5, 2009

“It’s not the strongest or the smartest of the species that survives, but the one who can best ADAPT to change!” – Charles Darwin There can be little doubt that we’re experiencing a...