Darwin’s approach to developing and evolving brands is simple and straightforward, incorporating a four-phase method that connects the dots from business strategy to marketing communications.

1. BRAND ENVIRONMENT

Understanding the context in which the brand lives today, and into the future.

2. BRAND EVOLUTION

Developing branding strategies and the Brand Positioning Platform to achieve the brand vision.

3. BRAND EXPRESSION

Creating the brand’s identity, style, and voice.

4. BRAND ENGAGEMENT

Integrating the brand across marketing disciplines and introducing to internal and external audiences.